MK web developers should be careful with their words and branding

Website developers should care about websites, brands and reputation

Milton Keynes website developers should care about what is spoken of in their name?

Website developers should always value their on-page SEO website content but Google word association goes beyond website back linking into website branding and the connection between words themselves.

Almost all SEO consultants will say that website back linking gives website reputation and will infer benefit to your website. This is quite true but it also misses out on an important and growing trend in Google. Google understands words in sophisticated ways so that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is associated with your service. True, try a pay per click keyword search for your company's main telephone number. Look at the relevant keywords being associated by Google itself when you simply search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your website.

How can Google associate your main company telephone number with your services?

Very few sites link on their telephone phone number so let's immediately get away from the idea that linking is the start and end of all SEO optimisation. SEO optimisation uses word association and how the words are commonly used together with words such as your telephone number. This is why you must be extremely concerned with what is said in your name and why you need to control the content copy of your marketing articles.

Outsourcing is not a bad thing in itself. The internet is built upon the idea of equality and equality to market and to publicise yourself. We all benefit from the development of emerging economies. The key issue is to control what is spoken in your name and where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market can be your own downfall?

Do not allow short term market domination goals to undermine your principles and what you stand for. If you permit others to use your name then you will be placing a valuable trust in their services because you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your established brand name.

Think of it this way; your company and its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your company name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can validate other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and back linked.

Next time an outsourcing sales person pushes SEO services to you, while only understanding keyword linking, you simply follow your gut instinct and hang up - it really is the better option.

 

We are local to Milton Keynes
so if you need to make a start on SEO in Milton Keynes
you can contact us on

01908 880777

 

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