Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) consultants use quick and dirty ways to achieve results for sites which hold no real visitor content value. Could this be beneficial, will the final results last with time and what is the value of appearing like a fraudster?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is a growing problem with SEO because so many low quality experts are in this sector. There exist no real SEO qualifications and they cannot exist due to search engine changes over time. This is a serious problem as these, so named, consultants can purchase a white label pack of SEO consultant software program. They then brand costly reports to their image and, within thirty minutes, they look as if they are a well established SEO consultant.

Your on-site or on-page website words should relate to your industry or services you sell. Yes, this sounds so simple but take a look at how many internet sites don't do this straightforward thing. You must ensure that you give due regard to keyword search volumes whilst balancing this with your client understanding and your own industry customer purchase intent key phrases. The phrases may be easy, or they might be complex, but they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes may expand upon these purchase, or contact intent, key phrases and also the website company owner is the one that makes the final decision. Would any entrepreneur want it any other way when the online world is a market gamble of possibilities and prospective customers?

When white label SEO is so widely used and oversold you find that people in business start having a mistrust of software automated, expensive and half hour generated SEO. If the real SEO consultant is not cautious then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate consultant could drop their standards by presenting hard hitting and unsubtle sites just as marketing. That's SEO websites without any real intention of visitor conversion or imparting any content value.

I have been guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value could be located on the high ranking website. I'm now bettered and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their valuable time. The implicit contract is to offer something of value in return for their time.

I also believe that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.

If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.

This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.


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