A few SEO (Search Engine Optimisation) consultants use quick and dirty techniques to attain results for sites that hold no real visitor content value. Could this be legitimate, will the results last with time and what is the value of appearing like a fraudster?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is a growing problem with SEO since many poor quality professionals are in this industry. There exist no real SEO skills and they can never exist due to search engine changes with time. This is a big problem as these, so named, consultants could purchase a white label pack of SEO consultant software program. They then brand pricey reports to their image and, within thirty minutes, they look like they are an established SEO advisor.Your on-site or on-page website words ought to correspond with your industry or services you offer. Yes, this seems so basic but take a look at how many sites don't do this straightforward thing. You must ensure that you give due regard to keyword search volumes while also balancing this with your client understanding and your own industry customer purchase intent keywords. The words may be easy, or they might be complex, however they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, key phrases and the website company owner is the person who makes the concluding decision. Would any business proprietor want it any other way when the internet is a market gamble of possibilities and potential prospects?
When white label SEO is so popular and oversold you discover that people in business begin to have a hunch of software automated, costly and half hour generated SEO. If the real SEO advisor is not careful then they get sucked into responding against this trend and move towards black hat SEO snake oil. The legitimate consultant can drop their standards by introducing hard hitting and unsubtle websites just as marketing. That's SEO sites with no real intention of visitor conversion or imparting any content value.I am guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking site. I'm now bettered and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of value in return for their time.
I also think that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.