Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) experts utilise quick and dirty methods to attain results for websites that hold no real visitor content value. Could this be beneficial, will the final results last over time and what is the value of looking like a cheat?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is an increasing problem with SEO because so many poor quality professionals are in this sector. There exist no real SEO skills and they cannot exist due to search engine changes over time. This is a big problem as these, so named, consultants can buy a white label pack of SEO consultant software. They then brand pricey reports to their image and, in just thirty minutes, they look like they are a well established SEO consultant.

Your on-site or on-page website words should relate to your industry or services you offer. Indeed, this sounds so simple but take a look at how many websites don't do this simple thing. You must make sure that you give due regard to keyword search volumes whilst managing this with your client understanding and your understanding of your customer purchase intent keywords. The words might be simple, or they might be various, however they ought to match your understanding of your industry sector. Any good SEO consultant in Milton Keynes might expand upon these purchase, or contact intent, keywords and the website business owner is the one who makes the final choice. Would any business proprietor want it any other way when the web is a market gamble of possibilities and potential prospects?

When white label SEO is so widely used and oversold you find that people in business begin to have a mistrust of software automated, pricey and half hour generated SEO. If the real SEO advisor is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor may drop their standards by introducing hard hitting and unsubtle websites merely as promotion. That's SEO websites with no real intention of visitor conversion or imparting any content value.

I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value could be found on the high ranking website. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of value in return for their time.

I also believe that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.

If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.

This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.


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