A few SEO (Search Engine Optimisation) professionals use quick and dirty ways to attain results for websites that offer no real visitor content value. Could this be legitimate, will the results last over time and what is the value of looking like a cheat?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is an increasing problem with SEO since many low quality consultants are in this industry. There exist no real SEO qualifications and they can never exist due to search engine changes with time. This is a serious problem because these, so named, consultants could purchase a white label pack of SEO consultant software program. They then brand costly reports to their image and, within thirty minutes, they look like they are an established SEO consultant.Your on-site or on-page website words ought to relate to your industry or services you offer. Yes, this seems so simple but check out how many websites don't do this straightforward thing. You must ensure that you give due regard to key phrase search volumes whilst balancing this with your client understanding and your own industry customer purchase intent keywords. The key phrases might be simple, or they might be various, but they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, key phrases and the website business proprietor is the one who makes the ultimate decision. Would any business proprietor want it any other way when the internet is a market gamble of odds and potential clients?
When white label SEO is so commonly used and oversold you find that people in business start having a mistrust of software automated, costly and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into responding against this trend and move towards black hat SEO snake oil. The legitimate consultant may drop their standards by presenting hard hitting and unsubtle sites merely as marketing. That's SEO websites with no real intention of visitor conversion or imparting any content value.I have been guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value could be located on the high ranking site. I'm now reformed and don't go near black hat SEO. I now stick with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of worth in return for their time.
I also believe that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.