Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) experts use quick and dirty ways to achieve results for websites that hold no real visitor content value. Can this be legitimate, will the results last with time and what is the value of looking like a cheat?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is an increasing problem with SEO since several poor quality consultants are in this marketplace. There exist no real SEO qualifications and they cannot exist due to search engine changes over time. This is a serious problem as these, so called, consultants can buy a white label pack of SEO consultant software program. They then brand costly reports to their image and, within thirty minutes, they look as if they are a recognised SEO consultant.

Your on-site or on-page website words should relate to your industry or services you offer. Indeed, this appears so simple but have a look at just how many sites don't do this simple thing. You must ensure that you give due regard to keyword search volumes while also balancing this with your client knowledge and your own industry customer purchase intent keywords. The phrases might be simple, or they may be complex, however they should match up your knowledge of your industry sector. Any good SEO consultant in Milton Keynes might expand upon these purchase, or contact intent, keywords and also the website business proprietor is the one who makes the ultimate decision. Would any business owner want it any other way when the online world is a market gamble of odds and prospective customers?

When white label SEO is so widely used and oversold you discover that people in business begin to have a mistrust of software automated, costly and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into responding against this trend and move towards black hat SEO snake oil. The legitimate consultant can drop their standards by presenting hard hitting and unsubtle websites merely as promotion. That's SEO sites with no real intention of visitor conversion or imparting any content value.

I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking site. I'm now bettered and don't go near black hat SEO. I now stick with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of worth in return for their time.

I also think that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.

If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.

This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.


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