Some SEO (Search Engine Optimisation) consultants utilise quick and dirty ways to achieve results for websites that hold no real visitor content value. Can this be beneficial, will the results last over time and what is the value of looking like a fraudster?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is a growing problem with SEO since several poor quality consultants are in this industry. There exist no real SEO qualifications and they cannot exist due to search engine changes with time. This is a serious problem as these, so called, consultants could buy a white label pack of SEO consultant software program. They then brand expensive reports to their image and, in just thirty minutes, they look like they are a recognised SEO consultant.Your on-site or on-page website words must relate to your industry or services you offer. Yes, this appears so simple but have a look at just how many websites don't do this simple thing. You must make sure that you give due regard to key phrase search volumes while also balancing this with your client understanding and your own industry customer purchase intent keywords. The phrases may be simple, or they might be complex, however they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes might expand upon these purchase, or contact intent, key phrases and the website business proprietor is the individual who makes the final choice. Would any entrepreneur want it any other way when the web is a market gamble of possibilities and prospective customers?
When white label SEO is so popular and oversold you discover that individuals in business start having a hunch of software automated, costly and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor could drop their standards by introducing hard hitting and unsubtle websites just as promotion. That's SEO websites without any real intention of visitor conversion or imparting any content value.I am guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value could be found on the high ranking website. I'm now reformed and don't go near black hat SEO. I now stick with the premise that the visitor has already given something to you, their valuable time. The implicit contract is to offer something of worth in return for their time.
I also think that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.