A few SEO (Search Engine Optimisation) consultants utilise quick and dirty ways to attain results for websites which offer no real visitor content value. Can this be legitimate, will the final results last with time and what is the value of looking like a cheat?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is a growing problem with SEO since many poor quality experts are in this marketplace. There exist no real SEO qualifications and they can never exist due to search engine changes over time. This is a big problem as these, so called, consultants can get a white label pack of SEO consultant software. They then brand expensive reports to their image and, within thirty minutes, they look like they are an established SEO advisor.Your on-site or on-page website words ought to relate to your industry or services you offer. Indeed, this sounds so basic but check out how many sites don't do this simple thing. You must ensure that you give due regard to keyword search volumes while also balancing this with your client understanding and your understanding of your customer purchase intent keywords. The words might be easy, or they may be complex, but they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes might add to these purchase, or contact intent, keywords and also the website business proprietor is the one that makes the concluding decision. Would any business owner want it any other way when the web is a market gamble of odds and prospective customers?
When white label SEO is so commonly used and oversold you find that individuals in business begin to have a distrust of software automated, expensive and half hour generated SEO. If the real SEO advisor is not careful then they get sucked into responding against this trend and move towards black hat SEO snake oil. The legitimate advisor may drop their standards by presenting hard hitting and unsubtle websites merely as marketing. That's SEO sites with no real intention of visitor conversion or imparting any content value.I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value could be located on the high ranking site. I'm now bettered and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their valuable time. The implicit contract is to offer something of value in return for their time.
I also believe that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.