A few SEO (Search Engine Optimisation) experts use quick and dirty methods to attain results for sites that hold no real visitor content value. Could this be legitimate, will the final results last with time and what is the value of appearing like a cheat?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is an increasing problem with SEO since several low quality professionals are in this industry. There exist no real SEO skills and they cannot exist due to search engine changes over time. This is a serious problem since these, so named, consultants can buy a white label pack of SEO consultant software program. They then brand pricey reports to their image and, within thirty minutes, they look as if they are a well established SEO advisor.Your on-site or on-page website words must relate to your industry or services you sell. Indeed, this seems so basic but check out how many internet sites don't do this straightforward thing. You must make sure that you give due regard to key phrase search volumes while also balancing this with your client understanding and your own industry customer purchase intent keywords. The key phrases might be simple, or they might be various, however they should match up your knowledge of your industry sector. Any good SEO consultant in Milton Keynes might add to these purchase, or contact intent, keywords and the website business proprietor is the person that makes the ultimate decision. Would any company owner want it any other way when the web is a market gamble of possibilities and potential clients?
When white label SEO is so commonly used and oversold you find that individuals in business begin to have a hunch of software automated, pricey and half hour generated SEO. If the real SEO advisor is not cautious then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate consultant could drop their standards by presenting hard hitting and unsubtle websites simply as promotion. That's SEO sites with no real goal of visitor conversion or imparting any content value.I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking site. I'm now bettered and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to offer something of value in return for their time.
I also think that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.