Some SEO (Search Engine Optimisation) experts utilise quick and dirty ways to attain results for websites which hold no real visitor content value. Could this be legitimate, will the final results last with time and what is the value of appearing like a cheat?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is an increasing problem with SEO because so many low quality experts are in this marketplace. There exist no real SEO qualifications and they cannot exist due to search engine changes with time. This is a serious problem as these, so named, consultants can purchase a white label pack of SEO consultant software. They then brand expensive reports to their image and, within thirty minutes, they look like they are a well established SEO consultant.Your on-site or on-page website words ought to correspond with your industry or services you offer. Yes, this seems so basic but take a look at just how many websites don't do this straightforward thing. You must ensure that you give due regard to keyword search volumes whilst balancing this with your client knowledge and your knowledge of your customer purchase intent keywords. The words might be easy, or they might be various, however they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, keywords and the website business proprietor is the one that makes the final choice. Would any business proprietor want it any other way when the online world is a market gamble of odds and potential prospects?
When white label SEO is so commonly used and oversold you find that individuals in business begin to have a distrust of software automated, costly and half hour generated SEO. If the real SEO advisor is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor could drop their standards by presenting hard hitting and unsubtle sites simply as promotion. That's SEO websites without any real goal of visitor conversion or imparting any content value.I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value can be located on the high ranking website. I'm now reformed and don't go near black hat SEO. I now stick with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of value in return for their time.
I also think that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.