Zero Value Black Hat SEO Overkill

Some SEO (Search Engine Optimisation) professionals utilise quick and dirty ways to achieve results for sites that offer no real visitor content value. Can this be genuine, will the final results last over time and what is the value of appearing like a fraudster?

If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?

There is a growing problem with SEO since several poor quality consultants are in this industry. There exist no real SEO skills and they cannot exist due to search engine changes with time. This is a big problem because these, so called, consultants could purchase a white label pack of SEO consultant software. They then brand expensive reports to their image and, within thirty minutes, they look as if they are a recognised SEO advisor.

Your on-site or on-page website words ought to correspond with your industry or services you offer. Indeed, this seems so basic but have a look at how many internet sites don't do this simple thing. You must ensure that you give due regard to key phrase search volumes whilst balancing this with your client understanding and your understanding of your customer purchase intent keywords. The words might be simple, or they might be widespread, however they should match up your understanding of your industry sector. Any good SEO consultant in Milton Keynes may add to these purchase, or contact intent, key phrases and also the website business owner is the person that makes the ultimate decision. Would any company owner want it any other way when the web is a market gamble of possibilities and prospective customers?

When white label SEO is so commonly used and oversold you discover that individuals in business start having a distrust of software automated, pricey and half hour generated SEO. If the real SEO consultant is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor could drop their standards by presenting hard hitting and unsubtle websites just as marketing. That's SEO websites with no real intention of visitor conversion or imparting any content value.

I am guilty of this myself. The overall impression it leaves is one of web visitor 'hate of spam' where no value can be found on the high ranking website. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to offer something of worth in return for their time.

I also think that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.

If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.

This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.

Black hat SEO isn't really a good market for any SEO consultant to aim for.

We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.


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