Some SEO (Search Engine Optimisation) experts utilise quick and dirty ways to achieve results for websites that offer no real visitor content value. Could this be legitimate, will the results last over time and what is the value of appearing like a cheat?
If you know what you are doing with SEO then you can abuse the system. Who are you trying to impress when you do this and are such people a legitimate and real target market for SEO?
There is a growing problem with SEO since several low quality consultants are in this sector. There exist no real SEO qualifications and they can never exist due to search engine changes with time. This is a big problem because these, so called, consultants could buy a white label pack of SEO consultant software solutions. They then brand pricey reports to their image and, in just thirty minutes, they look like they are an established SEO advisor.Your on-site or on-page website words ought to correspond with your industry or services you offer. Indeed, this sounds so basic but have a look at how many websites don't do this simple thing. You must ensure that you give due regard to keyword search volumes whilst balancing this with your client knowledge and your own industry customer purchase intent keywords. The words may be easy, or they may be various, however they should match up your knowledge of your industry sector. Any good SEO consultant in Milton Keynes might add to these purchase, or contact intent, key phrases and also the website company owner is the one that makes the concluding decision. Would any business proprietor want it any other way when the online world is a market gamble of odds and prospective customers?
When white label SEO is so commonly used and oversold you find that individuals in business begin to have a mistrust of software automated, costly and half hour generated SEO. If the real SEO advisor is not careful then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor could drop their standards by introducing hard hitting and unsubtle sites just as marketing. That's SEO websites with no real goal of visitor conversion or imparting any content value.I am guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value could be found on the high ranking site. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to offer something of value in return for their time.
I also think that it is correct and appropriate for any real SEO advisor to 'play with the SEO envelope' to discover what is best in terms of overall performance. It just doesn't have to be around an empty value site to do this - it's much better, and possibly more sales converting, to possess a more genuine website.If the overall impression is bad then you end up getting the same doubting, empty pocket, small business customers and you start to believe that this is the only approach to do SEO.
This is so completely wrong and any SEO consultant falling into this trap has failed to understand the true value of SEO.
Black hat SEO isn't really a good market for any SEO consultant to aim for.
We all put down our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in the search engines business because of it.